You need to complete your Google Merchant Center and Google Ads setup before installing conversion tracking tags.
See the details below.
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What are Google conversion tracking tags?
Google conversion tracking tags are code snippets that track visitor actions from Google ads to measure your ad performance.
Installing conversion tracking tags gives you these benefits:
- See which ads, ad groups, and campaigns drive the most valuable customer actions.
- Calculate return on investment (ROI) and make better decisions about ad spending.
Use Smart Bidding to automatically optimize campaigns for your business goals.
Installing Google conversion tracking tags
To install conversion tracking tags, you need to link your Google Channel and Google Ads accounts first.
Go to Marketing channels>Google Channel>Channel settings and follow the setup instructions to easily add tracking tags to your store
Conversion tracking events available through Cafe24 Google Channel
Your channel settings include these conversion tracking events. They work the same way on mobile stores:
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Search
- CompleteRegistration
- Purchase