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Domain verification 

Domain verification is a feature in Facebook Channel that allows you to easily verify your store's primary domain.
First, log in to Facebook from Home and complete channel setup in the popup window.

Then, you can verify your domain in Marketing channels>Facebook Channel>Channel settings>Domain verification.
The domain address is automatically retrieved from the Primary domain registered for each multi-language store in Settings>General>Store profile>Domain settings, so you just need to click the Verify button. If a forwarding domain is already linked, the forwarding domain will be retrieved.

Is domain verification required?

Yes, it is highly recommended for the following reasons:

1. Prove ownership of your domain
   Prevent unauthorized use of your domain address, such as using it as an ad landing page without permission.
   ▶ Manage permissions for editing ad links (Click)
2. Use web events configuration in Aggregated Event Measurement
   Since iOS 14.5, only verified domains can apply event configuration. The number of conversion events that can be used for campaign optimization is 8 per domain including subdomains.
   ▶ iOS 14.5 Apple announcement (Click)
   ▶ Domain verification information in Business Manager (Click)
   ▶ Configure events for Aggregated Event Measurement (Click)
3. Use commerce features smoothly
   To use Meta's commerce features such as Facebook Shop, Instagram Shop, and product tags smoothly, verification of a single primary domain linked to catalog products is required.
   ▶ Instagram Shopping setup guide (Click)
   ▶ Update website domain for catalog products (Click)

How does domain verification work

Meta provides three domain verification methods: meta tag, HTML file upload, and DNS TXT.
Facebook Channel uses the meta tag verification method.
When you click the Verify button, a meta tag is inserted into the head of your website and the verification process between Business Manager and the domain is automatically handled.

Can I verify any domain?

You can only verify the primary domain of the multi-language store where Facebook Channel is installed, and the domain address is automatically retrieved from Settings>General>Store profile>Domain settings.
You cannot verify an expired domain. 

For domains purchased from Cafe24, the expiration date is automatically detected and notified, but for domains purchased from other registrars, you need to manually add the expiration date in Settings>General>Store profile>Domain settings>Domains>Expiration date (other registrars). The system retrieves this manually registered information when checking expiration status. 

Additionally, domain formats that Meta does not approve, such as facebook.com or https://facebook.com, may fail verification. If you receive a related notice, please update your domain.

Can I cancel domain verification?

If a domain is already verified, you can cancel domain verification by clicking the Remove button next to the primary domain address.

If you remove a domain verified in Facebook Channel, the meta tag embedded in your website, Business Manager, and domain ownership will all be removed. This will not affect existing HTML files or DNS TXT files.

However, if you verified using HTML file upload or DNS method, you will need to go through a separate process outside of Facebook Channel.

FAQ

1. I already verified my domain. Will this affect it?

• Even if you have already verified your primary domain with the Business Manager linked to Facebook Channel, it will show as Not verified if it was not verified through Facebook Channel.
• In this case, clicking the Verify button will link the primary domain verified in Business Manager with Facebook Channel, and it will show as Verified.
   

2. I want to verify my domain again, but I'm not sure which Business Manager I used before

Contact Meta Customer Center through Contact us at the bottom of the Reconnect assets popup window.

Note

Domain verification is handled by Meta, and it is difficult for Cafe24 to directly verify which business account it is registered under.

To change the Business Manager that verified the domain, you must remove the domain from the existing Business Manager and then verify it with the new Business Manager.
 

3. I verified my domain but it does not appear in Aggregated Event Measurement (AEM) web events configuration

According to Meta's current policy, Aggregated Event Measurement and web events configuration only support domains in eTLD+1 format.

4. I see a screen to select a domain address in the Channel settings popup. Is this related to the domain verification feature

• If you selected Instagram Shop on the first screen of the Channel settings popup but the Instagram shop review has not been submitted or approved yet, you may see a screen to select a domain.
• The domain verification function is not included on this screen, so even if you selected a domain there, please proceed with verification in the domain verification section of the Channel settings menu in Marketing channels>Facebook Channel.
   

5. What happens if I remove the domain in Meta Business Settings

• If you remove your domain in Meta Business Settings>Brand safety>Domains, the verification between that Business Manager and the domain will be deleted, and the verification in Facebook Channel's domain verification will also be removed, changing the status to Not verified.
• However, even if you remove your domain in Meta Business Settings, the meta tag, HTML file, or DNS TXT file will not be removed.

6. Why does verification keep failing

• Domain verification may not be possible if permissions for the Facebook Channel app are not granted.
  Click the Reconnect assets button to complete the Channel settings popup again.
  Before completing, verify that all permissions are granted and try verification again.
• Website review may not be possible according to Meta policy.
  You can check the results by entering your website address on the Sharing Debugger page below.
  ▶ Sharing Debugger (Click)