In Traffic, you can view a detailed analysis of which search engines, keywords, and external sites (domains) bring customers to your online store, offering essential data for measuring and optimizing marketing channel efficiency. Identify the actual sales contribution of each traffic source to develop effective marketing strategies.
[Traffic] menu structure
Search traffic analysis
Search engine analysis: General, Detail, Ranking (General/Detail)
Search term analysis: General, Detail
Traffic domain analysis
Traffic domain: General, Detail, Naver Pay
URL analysis, Detail URL
Search traffic analysis
Search engine (General)
Provides information on which search engines customers use to visit your online store.
Metric
Description
Search engine
The name of the search engine.
Analyzes 10 major search engines:
Bing, Daum, Naver, Google, Yahoo, Zum, Yandex, So, Sogou, Soso
Traffic
The number of customers who visited through external search engines.
This may not match the click count for ad keywords provided by ad platforms.
Collection criteria may differ from ad platforms.
If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as traffic.
Ratio
The percentage of traffic from that search engine relative to the total.
Ratio = Traffic from that search engine / Total traffic from all search engines x 100
View search term details
You can view the 'Traffic' for each search term that brought visitors to your store through that search engine.
If there is no search term, it is displayed as 'No search term'.
Search engine (Detail)
Provides detailed analysis of how effectively traffic from each search engine converts into actual sales, going beyond simple traffic volume.
Shows the number of visits and resulting purchases and sales for each search engine.
You can also evaluate the qualitative value of traffic from each search engine using metrics such as purchase rate, sales per visit, and sales per purchase.
Metric
Description
Search engine
The name of the search engine.
Analyzes 10 major search engines:
Bing, Daum, Naver, Google, Yahoo, Zum, Yandex, So, Sogou, Soso
Traffic
The number of customers who visited through external search engines.
This may not match the click count for ad keywords provided by ad platforms.
Collection criteria may differ from ad platforms.
If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as traffic.
Purchases
The number of orders paid after visiting through a search engine. This excludes orders paid after visiting through blog or social media shop links, bookmarks, or direct URL entry.
If multiple products are paid for in one order, it is counted as 1 purchase.
Only orders with completed payments are included.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Refunded, canceled, or exchanged orders are also included based on the payment date, so the count does not change even after refunds, cancellations, or exchanges.
Purchase rate
The percentage of visitors from search engines who made a purchase.
Purchase rate = (Purchases / Traffic) x 100
Sales
The total payment amount of orders with completed payments from visitors through search engines.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + deposit used
Sales exclude: Refunds, exchanges, cancellations (refunded, canceled, or exchanged orders are included based on the payment date, so sales do not change even after refunds, cancellations, or exchanges.)
Sales per visit
The average sales per visitor.
Sales per visit = Sales / Traffic
Sales per purchase
The average sales per purchasing customer. Sales per purchase = Sales / Purchases
Indicates the purchasing power of your store's customers.
For customers, if they make 2 or more purchases, they are counted as 1 purchaser.
For non-customers, each purchase is counted as a different purchaser.
View search term details
You can view the traffic and sales information for each search term that brought visitors to your store through that search engine.
If there is no search term, it is displayed as 'No search term'.
Search engine ranking (General)
Provides information to identify which search engines bring the most customers to your store by ranking.
Shows which search engine is at each ranking, the total number of visits (Traffic) from that search engine, and its proportion of total traffic (Ratio).
Metric
Description
Ranking
Displayed based on highest traffic from the search engine.
Search engine
The name of the search engine.
Analyzes 10 major search engines:
Bing, Daum, Naver, Google, Yahoo, Zum, Yandex, So, Sogou, Soso
Traffic
The number of customers who visited through external search engines.
This may not match the click count for ad keywords provided by ad platforms.
Collection criteria may differ from ad platforms.
If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as traffic.
Ratio
The percentage of traffic from that search engine relative to the total.
Ratio = Traffic from that search engine / Total traffic from all search engines x 100
Search engine ranking (Detail)
Provides information to identify which search engines bring the most valuable customers based on actual sales.
Shows the total number of visits and resulting total sales for each ranked search engine.
Metric
Description
Ranking
Displayed based on highest sales from the search engine.
Search engine
The name of the search engine.
Analyzes 10 major search engines:
Bing, Daum, Naver, Google, Yahoo, Zum, Yandex, So, Sogou, Soso
Traffic
The number of customers who visited through external search engines.
This may not match the click count for ad keywords provided by ad platforms.
Collection criteria may differ from ad platforms.
If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as traffic.
Sales
The total payment amount of orders with completed payments from visitors through search engines.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + deposit used
Sales exclude: Refunds, exchanges, cancellations (refunded, canceled, or exchanged orders are included based on the payment date, so sales do not change even after refunds, cancellations, or exchanges.)
Search term (General)
Provides information to analyze customer interests and search trends by identifying which search terms customers use to find your store.
Shows the ranking of search terms that bring the most customers, along with the total number of visits from each search term.
Metric
Description
Ranking
Displayed based on highest traffic from the search term.
Search term
The search term used to visit your store through a search engine.
Traffic
The number of customers who visited through search terms from external search engines.
Only includes traffic from search engines where a search term was present.
This may not match the click count for ad keywords provided by ad platforms.
Collection criteria may differ from ad platforms.
If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as traffic.
Search term (Detail)
Provides detailed analysis of which search terms lead to actual sales beyond simple traffic, to help develop SEO and keyword advertising strategies.
Shows which search engine each ranked search term came from, along with the resulting traffic, purchases, and sales.
You can also evaluate the practical value and conversion ability of each search term using metrics such as purchase rate, sales per visit, and sales per purchase.
Metric
Description
Ranking
Displayed based on highest traffic from the search term.
Search term
The search term used to visit your store through a search engine.
Traffic
The number of customers who visited through search terms from external search engines.
Only includes traffic from search engines where a search term was present.
This may not match the click count for ad keywords provided by ad platforms.
Collection criteria may differ from ad platforms.
If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as traffic.
Purchases
The number of orders paid after visiting through a search term. This excludes orders paid after visiting through blog or social media shop links, bookmarks, or direct URL entry.
If multiple products are paid for in one order, it is counted as 1 purchase.
Only orders with completed payments are included.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Refunded, canceled, or exchanged orders are also included based on the payment date, so the count does not change even after refunds, cancellations, or exchanges.
Purchase rate
The percentage of visitors from search engines who made a purchase.
Purchase rate = (Purchases / Traffic) x 100
Sales
The total payment amount of orders with completed payments from visitors through search terms.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + deposit used
Sales exclude: Refunds, exchanges, cancellations (refunded, canceled, or exchanged orders are included based on the payment date, so sales do not change even after refunds, cancellations, or exchanges.)
Sales per visit
The average sales per visitor.
Sales per visit = Sales / Traffic
Sales per purchase
The average sales per purchasing customer. Sales per purchase = Sales / Purchases
Indicates the purchasing power of your store's customers.
For customers, if they make 2 or more purchases, they are counted as 1 purchaser.
For non-customers, each purchase is counted as a different purchaser.
View search engine details
You can view the traffic and sales information for each search engine that brought visitors to your store through that search term.
Traffic domain analysis
Traffic domain (General)
Provides information to identify how customers visit your store by analyzing the external website (domain) addresses they visited just before accessing your online store.
Shows the number of visits and their proportion of total traffic (Traffic ratio) for each traffic domain.
Metric
Description
Traffic domain
The website domain address that shows how customers arrived at your store.
[Domain address examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), the traffic domain is displayed as 'shopping.naver.com'.
If there is no traffic domain or the traffic is in an unidentifiable format, it is displayed as Bookmark. Cases that may apply include:
Traffic from directly entering the URL in the address bar
Traffic through browser bookmarks
Traffic from SMS, QR codes
Traffic through apps
Other types of ads where traffic domain information is not recorded
Traffic
The number of visits to the online store, including all traffic such as search traffic and ad traffic.
[Counting examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), the traffic domain is recorded as 'shopping.naver.com' and traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com) and then refreshes the page twice, the traffic domain is recorded as 'shopping.naver.com' and traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), then visits another website without closing the browser, and returns to your store through a Naver Shopping (shopping.naver.com) link again, traffic is counted as 2.
If a customer visits your store directly through Bookmark, the traffic domain is recorded as 'Bookmark' and traffic is counted as 1.
Traffic ratio
The traffic divided by the total traffic.
Traffic ratio = (Traffic / Total traffic) x 100
Traffic domain (Detail)
Provides detailed analysis of how effectively traffic from each domain converts into actual sales.
Shows the traffic and resulting purchases and sales for each traffic domain.
You can also evaluate the qualitative value of referral traffic using metrics such as purchase rate, sales per visit, and sales per purchase.
Metric
Description
Traffic domain
The website domain address that shows how customers arrived at your store.
[Domain address examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), the traffic domain is displayed as 'shopping.naver.com'.
If there is no traffic domain or the traffic is in an unidentifiable format, it is displayed as Bookmark. Cases that may apply include:
Traffic from directly entering the URL in the address bar
Traffic through browser bookmarks
Traffic from SMS, QR codes
Traffic through apps
Other types of ads where traffic domain information is not recorded
Traffic
The number of visits to the online store, including all traffic such as search traffic and ad traffic.
[Counting examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), the traffic domain is recorded as 'shopping.naver.com' and traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com) and then refreshes the page twice, the traffic domain is recorded as 'shopping.naver.com' and traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), then visits another website without closing the browser, and returns to your store through a Naver Shopping (shopping.naver.com) link again, traffic is counted as 2.
If a customer visits your store directly through Bookmark, the traffic domain is recorded as 'Bookmark' and traffic is counted as 1.
Traffic ratio
The traffic divided by the total traffic.
Traffic ratio = (Traffic / Total traffic) x 100
Purchases
The number of orders paid after visiting through that domain.
This excludes orders paid after visiting through blog or social media shop links, bookmarks, or direct URL entry.
If multiple products are paid for in one order, it is counted as 1 purchase.
Only orders with completed payments are included.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Refunded, canceled, or exchanged orders are also included based on the payment date, so the count does not change even after refunds, cancellations, or exchanges.
Purchase rate
The percentage of visitors from that domain who made a purchase.
Purchase rate = (Purchases / Traffic) x 100
Sales
The total payment amount of orders with completed payments from visitors through that domain.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + deposit used
Sales exclude: Refunds, exchanges, cancellations (refunded, canceled, or exchanged orders are included based on the payment date, so sales do not change even after refunds, cancellations, or exchanges.)
Sales per visit
The average sales per visitor.
Sales per visit = Sales / Traffic
Sales per purchase
The average sales per purchasing customer.
Sales per purchase = Sales / Purchases
Indicates the purchasing power of your store's customers.
For customers, if they make 2 or more purchases, they are counted as 1 purchaser.
For non-customers, each purchase is counted as a different purchaser.
Traffic domain (Naver Pay)
Provides information to identify which external sites contribute most to Naver Pay sales by analyzing Naver Pay payment performance by traffic domain.
You can check the performance through Naver Pay purchases and sales for each traffic domain, as well as the average sales per purchase (Naver Pay sales per purchase).
Metric
Description
Traffic domain
The website domain address that shows how customers arrived at your store.
[Domain address examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), the traffic domain is displayed as 'shopping.naver.com'.
If there is no traffic domain or the traffic is in an unidentifiable format, it is displayed as Bookmark. Cases that may apply include:
Traffic from directly entering the URL in the address bar
Traffic through browser bookmarks
Traffic from SMS, QR codes
Traffic through apps
Other types of ads where traffic domain information is not recorded
Naver Pay sales
The total payment amount of completed payments made through Naver Pay.
Example: If a user who visited through the traffic domain google.com paid 10,000 won through Naver Pay, google.com's Naver Pay sales is 10,000 won.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + deposit used
Sales exclude: Refunds, exchanges, cancellations (refunded, canceled, or exchanged orders are included based on the payment date, so sales do not change even after refunds, cancellations, or exchanges.)
Naver Pay purchases
The number of orders paid through Naver Pay.
Example: If a user who visited through the traffic domain google.com placed 1 order through Naver Pay, google.com's Naver Pay purchases is 1.
If 2 products are paid for in one order, it is counted as 1 purchase.
Only products with completed payments are included.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Naver Pay sales per purchase
The average sales per customer who purchased through Naver Pay.
Indicates the purchasing power of your store's customers.
For customers, if they make 2 or more purchases, they are counted as 1 purchaser.
For non-customers, each purchase is counted as a different purchaser.
Total sales
The total sales of the online store including Naver Pay sales.
The total payment amount of orders with completed payments.
Displayed based on payment date, not order date.
For bank transfers and virtual account deposits, displayed based on the deposit completion date.
Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + deposit used
Sales exclude: Refunds, exchanges, cancellations (refunded, canceled, or exchanged orders are included based on the payment date, so sales do not change even after refunds, cancellations, or exchanges.)
Naver Pay sales ratio
The ratio of Naver Pay sales to the online store's total sales. Naver Pay sales ratio = (Naver Pay sales / Total sales) x 100
URL analysis
Provides information to identify the most effective traffic sources by combining external webpage addresses and search terms that brought customers to your store.
Shows the individual URL addresses combining domain, page, and search term information, along with the number of visits and their proportion of total traffic (Traffic ratio) for each URL.
Metric
Description
URL
The URL of the website visited just before entering your online store.
Information is provided in the format 'domain (.com, .net, co.kr, etc.) / page (ad name): search term'.
[Display examples]
search.daum.net/search:caprehipsack
search.yahoo.co.jp/search:polati clothes
Traffic
The number of visits to the online store, including all traffic such as search traffic and ad traffic.
[Counting examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com) and then refreshes the page twice, traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), then visits another website without closing the browser, and returns to your store through a Naver Shopping (shopping.naver.com) link again, traffic is counted as 2.
If a customer visits your store directly through Bookmark, the traffic domain is recorded as 'Bookmark' and traffic is counted as 1.
Traffic ratio
The proportion of traffic from that URL relative to total traffic.
Traffic ratio = (Traffic / Total traffic) * 100
Detail URL
Provides information to track more granular traffic source performance by analyzing the 'full path' of websites customers visited just before accessing your store.
Shows the full detail URL addresses that brought customers to your store, along with the number of visits and their proportion of total traffic (Traffic ratio).
Metric
Description
Detail URL
The full path of the website visited just before entering your online store.
Information is provided in the format 'full traffic path / ad name: search term'.
[Display examples]
search.daum.net/search:caprehipsack
search.yahoo.co.jp/search:polati clothes
Traffic
The number of visits to the online store, including all traffic such as search traffic and ad traffic.
[Counting examples]
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com) and then refreshes the page twice, traffic is counted as 1.
If a customer visits your store through a link on Naver Shopping (shopping.naver.com), then visits another website without closing the browser, and returns to your store through a Naver Shopping (shopping.naver.com) link again, traffic is counted as 2.
If a customer visits your store directly through Bookmark, the traffic domain is recorded as 'Bookmark' and traffic is counted as 1.
Traffic ratio
The proportion of traffic from that URL relative to total traffic.
