List and sell your products on Google services used by billions of users worldwide.
Optimize your store to appear in Google Search results.
Enable store login with Google accounts.

Service requirements

To use Google Channel, you must meet the following requirements. If you do not meet these requirements, Google Merchant Center setup and product feed collection may not work properly.

At least one payment gateway (PG) must be active
 

• To use YouTube Shopping, at least one payment gateway (PG) must be active.
• The payment method must be approved after application before you can proceed with Google Merchant Center setup.

Product status must be set to For sale
 

• Products to be linked to the YouTube Shopping feed must be set to For sale in advance.
• Products set to Not for sale will not be included in the feed, so please check the product status.

Setting up Google & YouTube

1. Linking your Google account 

• Go to Marketing channels > Google & YouTube.
• Click the 'Sign in with Google' button to log in with your Google account.

2. Setting up Google Merchant Center

1) Google Merchant Center requirements

• SSL-secured domain: Make sure your store domain is registered and has a valid SSL certificate.

2) Google Merchant Center account

• Creating an account: Click Create new to automatically create and link your Google Merchant Center account.
• Linking an existing account: If you already have a Merchant Center account, it will be displayed automatically. Click Link to connect your account.

3. Setting up Google Ads

1) Google Ads account

• To create an account: Click Create new to automatically create and link your Google Ads account.
• To link an existing account: If you already have a Google Ads account, it will be displayed automatically. Click Link to connect your account.

2) Accepting Google Ads account invitation

• If you create a new account, Google Ads account invitation is mandatory.
• Check your Google account inbox and accept the Google Ads account invitation.
• The invitation must be accepted before campaigns can run.

3) Adding a Google Ads payment method

• Click Add payment method in Google Ads settings to go to the Google Ads site.
• Once the payment method is set up, in the popup, click Confirm Google Ads payment method to finalize.

5) Resuming setup if you exit midway

• If you leave during Google Ads setup, your progress is saved.
• A Resume card with a progress bar appears on the dashboard so you can continue from where you left off.

4. Setting up YouTube Shopping

* YouTube Shopping is available only in Japan for now.

1) YouTube channel requirements

• Your YouTube channel must be eligible for the YouTube Partner Program (YPP) to use YouTube Shopping.
• The channel owner must be the same Google account linked to your store.
• Channels that are private, deleted, or do not have the proper permissions cannot be connected.

2) Connecting your YouTube channel

• Click Connect to display the YouTube channels available under your Google account.
• Select the channel you want to use, then click Confirm to complete the connection.
• Only one channel can be connected. 

3) Managing your YouTube channel store

• Use YouTube Studio to manage product order in your channel store and to tag products to videos, lives, and Shorts.
• Product information (price, shipping fee, stock) is synced from your Cafe24 store in real time.
• If a product is set to Not for sale or fails Google review, it will not appear on YouTube even if tagged.