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Managing customer incentives

Cafe24 PRO auto-generates coupons and display popup banners.
By default, Cafe24 PRO automatically issues the basic coupons below and shows corresponding on-site popups. No extra setup is required.


Enabling incentives

Thoughtful incentives (coupons and on-site popups) turn passive visitors into active buyers and loyal members. They help you nudge key moments in the customer journey, from the first purchase to repeat purchases and advocacy, while keeping margins under control. 

Coupon issuance details may vary depending on operational status and policies, including currency by locale, discount amount adjustments, eligibility and validity periods, and terms of use.

  • New member discount: Issued to new sign-ups; 5% off coupon

  • Happy birthday coupon: Issued on the member’s birthday (based on profile); 10% off coupon

  • Review reward: Issued to customers who write a review; 1% off coupon

Common coupon settings 

  • Validity: Each coupon can be used up to 30 days from the issue date.

  • Scope : Coupons can be used on all products, across all categories. Only one coupon can be used per order. 

Coupon application timing

  • A notification email will be sent to your email address once the coupon and pop-up settings are completed.

  • Coupons take effect immediately after setup is completed.

 

 

 

Note - To pause or edit coupon settings

To stop issuing a coupon

  1. Go to Cafe24 PRO > Settings > Incentives.
  2. Set the status of the coupon you want to stop to Disable, then save.

To edit coupon benefits

  1. Go to Cafe24 PRO > Settings > Incentives.
  2. Enter the conditions you want to modify (Incentive type, Maximum discount amount, Validity, Minimum purchase amount), then save.
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