UTM Manager is a UTM tag creation tool for accurately tracking marketing campaign performance.
Add and manage UTM parameters in your ad URLs to see which ads contribute to revenue in Cafe24 Analytics.
What is UTM Manager?
Global-standard UTM parameter support
UTM (Urchin Tracking Module) is a standard parameter for tracking which ads or channels drive visitors to your website. It is compatible with global analytics tools such as GA4 and Facebook Pixel, allowing you to use it across various marketing platforms without additional setup.
Quick and easy UTM tag creation
Select a channel and medium from the dropdown menus and enter a campaign name to automatically generate a UTM tag. Copy the completed ad URL with a single click—no need to manually build complex URLs.
UTM tag history management
All UTM tags you create are automatically saved and can be reused at any time. Search by tag title, channel, or campaign name and filter by date range to quickly find the tag you need.
Understanding UTM parameters
| Parameter | CA2 term | Required | Description | Example |
|---|---|---|---|---|
| utm_source | Channel | Yes | Traffic source | naver, google, facebook |
| utm_medium | Medium | Yes | Ad type | cpc, display, social |
| utm_campaign | Campaign | No | Campaign name | summer_sale_2026 |
| utm_content | Content | No | Ad creative identifier (e.g., A/B testing) | banner_a, text_ad |
| utm_term | Keyword | No | Search keyword (for search ads) | dresses, summer_new |
Channel (utm_source) options
Select from 9 major channels or enter a custom value.
- Major channels: Google, YouTube, Instagram, Facebook, TikTok, Naver, Kakao, Twitter/X, Toss
Medium (utm_medium) options
| Value | Description | Usage example |
|---|---|---|
| cpc | Search ads | Naver Search Ads, Google Ads |
| display | Display ads | GDN, Kakao Moment |
| shopping | Shopping ads | Naver Shopping, Google Shopping |
| video | Video ads | YouTube, Naver TV |
| social | Social media | Facebook, Instagram feed |
| retargeting | Retargeting | Criteo, Mobon |
| Email marketing | Newsletters, promotional emails | |
| sms | SMS marketing | SMS, Kakao Alimtalk |
| organic | Organic traffic | Organic search engine results |
| affiliate | Affiliate marketing | Affiliate links |
| referral | Referral | Referral links, external sites |
| Custom input | User-defined | Other types |
Using UTM Manager
Step 1. Accessing UTM Manager
Navigate to Cafe24 Analytics>Settings>UTM Manager.
Step 2. Creating a new UTM tag
Click Create new to open the UTM tag creation screen.
Step 3. Entering tag information
Required information
- Tag title: Enter a name that will be easy to find later.
- Base URL: Enter the page URL where visitors will land when they click the ad.
- Channel (utm_source): Select from the dropdown or enter a custom value.
- Medium (utm_medium): Select the ad type.
Optional information
- Campaign (utm_campaign): Enter the campaign name.
- Content (utm_content): Enter a value to distinguish between ad creatives.
- Keyword (utm_term): Enter the search ad keyword.
Step 4. Copying and using the URL
Review the generated URL and click Copy URL. Register the copied URL on your ad platform, and you're all set!
Making the most of UTM tags
Campaign naming conventions
Using consistent naming conventions for campaigns makes analysis easier later on.
- Recommended format: [period]_[purpose]_[target]
- Example: 2026summer_sale_newcustomer, 202601_brand_remarketing
Using the content (utm_content) parameter
This parameter is useful when testing multiple ad creatives within the same campaign.
- A/B testing: banner_a, banner_b
- Ad placement: top_banner, sidebar
- Ad creative: image_01, video_01
Checking performance
Check the performance of your UTM tags in Cafe24 Analytics>Ad traffic analysis.
Things to note
- To ensure accurate UTM performance tracking, avoid using the following characters: ? / & / = / # / spaces
- Deleted UTM tags cannot be restored. However, ad performance data from URLs containing the deleted UTM tag will continue to be collected.