Displays the sales for the last 7 days and the rate of change compared to the previous period.

Sales refers to the total payment amount of orders with completed payments.

• Sales are displayed based on payment date, not order date.
• For bank transfers and virtual account deposits, sales are displayed based on the deposit completion date.
• Sales include: actual payment amount (product price + shipping - discounts) + reward points used + credit balance used
• Sales exclude: post-payment adjustments such as refunds, exchanges, and cancellations. (Orders that are refunded, canceled, or exchanged are still counted as sales based on the payment date. Therefore, sales figures do not change even if a refund, cancellation, or exchange occurs after payment.)

Displays the average sales per visit for the last 7 days and the rate of change compared to the previous period.

Sales per visit refers to the average sales per visitor.

• Sales per visit = Sales / Visits

Displays the average sales per purchase for the last 7 days and the rate of change compared to the previous period.

Sales per purchase refers to the average sales per purchasing customer.

• Sales per purchase = Sales / Purchases
• The metric indicates the purchasing power of actual store visitors.
• For registered customers, multiple purchases by the same customer are counted as one buyer.
• For guest checkouts, each purchase is counted as a separate buyer.

Displays the purchase conversion rate for the last 7 days and the rate of change compared to the previous period.

• Purchase conversion rate = (Sessions with purchase / Visits) x 100

Displays the sales share of only the top 8 channels with the highest conversion sales from the last 7 days of channel-based sales.

Total sales and their share can be viewed in [Ad Traffic].

Displays the channel with the highest sales over the last 7 days and its sales amount.

Channel refers to the ad channel through which visitors arrived. If the referrer URL contains a utm_source, it is automatically analyzed.

Sales refers to the total payment amount of orders with completed payments from visitors through that channel.

• Sales are displayed based on payment date, not order date.
• For bank transfers and virtual account deposits, sales are displayed based on the deposit completion date.
• Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + credit balance used
• Sales exclude: post-payment adjustments such as refunds, exchanges, and cancellations. (Orders that are refunded, canceled, or exchanged are still counted as sales based on the payment date. Therefore, sales figures do not change even if a refund, cancellation, or exchange occurs after payment.)

Displays the channel with the most traffic over the last 7 days and its traffic count.

Channel refers to the ad channel through which visitors arrived. If the URL contains a utm_source, it is automatically analyzed.

Entrance refers to the number of visits to your store through that channel.

• Refreshing the page does not increase the entrance count.
• This may not match the click count for ad keywords provided by ad platforms.
  1. Collection criteria may differ from ad platforms.
  2. If a visitor leaves during page loading by navigating to another website or closing the browser, the visit may not be counted as an entrance.

Displays the channel with the highest purchase conversion rate over the last 7 days and its conversion rate.

Channel refers to the ad channel through which visitors arrived. If the URL contains utm_source, it is automatically analyzed.

Purchase conversion rate refers to the percentage of visitors from that channel who completed a purchase.

• Purchase conversion rate = Purchases / Traffic

Displays the top 3 search terms by sales over the last 7 days and their sales amounts.

Sales by search term are calculated as follows:

• Displayed based on payment date, not order date.
• For bank transfers and virtual account deposits, displayed based on the deposit completion date.
• Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + credit balance used
• Sales exclude: post-payment adjustments such as refunds, exchanges, and cancellations. (Orders that are refunded, canceled, or exchanged are still counted as sales based on the payment date. Therefore, sales figures do not change even if a refund, cancellation, or exchange occurs after payment.)

Displays the top 3 search terms by entrances over the last 7 days and their entrance counts.

Entrances by search term are calculated as follows:

• Only entrances from search engines where a search term was provided are included.
• This may not match the click count for ad keywords provided by ad platforms.
  1. Collection criteria may differ from ad platforms.
  2. If a customer leaves during page loading by navigating to another website or closing the browser, it may not be counted as an entrance.

Displays the conversion rate by purchase funnel stage over the last 7 days.

• Visit: Conversion rate to the visit stage (always 100% as it's the starting point of the funnel)
• Product page view: Percentage of visitors who viewed product detail pages
• Add to cart: Percentage of visitors who added items to cart (visitors who clicked the 'Add to cart' button)
• Initiate checkout: Percentage of visitors who proceeded to checkout
• Order complete: Percentage of visitors who completed an order
• Payment complete: Percentage of visitors who completed payment

Q) Why is the checkout count is higher than the add-to-cart count?
The add-to-cart count does no include clicks on "Add to cart" or "Buy now" buttons on the product detail page. Therefore, if customers place orders without visiting the cart page, the checkout count may be higher.

Displays the funnel stage with the highest drop-off rate over the last 7 days and its drop-off rate.

One of the following stages is displayed:

• Visit > Product page view
• Product page view > Add to cart
• Add to cart > Initiate checkout
• Initiate checkout > Order complete
• Order complete > Payment complete

The actual paths that generated the most sales over the last 7 days.

Consecutive identical channels are displayed only once, and paths with more than 5 channels are not displayed.
Example:

• Actual path: Google > Google > YouTube > TikTok > Facebook > Naver > Naver > Purchase
• Displayed path: Google > YouTube > TikTok > Facebook > Naver

The number of orders paid through that path over the last 7 days.

• If 2 products are paid for in one order, it is counted as 1 purchase.
• Only products with completed payments are included.
• The metric is displayed based on payment date, not order date.
• For bank transfers and virtual account deposits, it is displayed based on the deposit completion date.

The total payment amount of orders with completed payments through that path over the last 7 days.

• The metric is displayed based on payment date, not order date.
• For bank transfers and virtual account deposits, it is displayed based on the deposit completion date.
• Sales include: Actual payment amount (product price + shipping - discounts) + reward points used + credit balance used
• Sales exclude: post-payment adjustments such as refunds, exchanges, and cancellations. (Orders that are refunded, canceled, or exchanged are still counted as sales based on the payment date. Therefore, sales figures do not change even if a refund, cancellation, or exchange occurs after payment.)

The percentage of that path's sales relative to total sales over the last 7 days.

• Share of total sales = (Path sales / Total sales) x 100

Compares first-time and returning visitors among all visitors over the last 7 days.

First-time visit refers to the number of first visits to the store.
Returning visit refers to a visit made by a user who has visited the store within 1 year.

Even for the same user, a visit is counted as a first-time visit in the following cases:

• No visit record within the past year
• The user revisits after clearing cookies
• The user visits using a different device or browser 

Compares first-time and repeat buyers among all buyers over the last 7 days.

First-time purchase refers to purchasing for the first time.

Repeat purchase refers to a purchase made by a customer who has a prior purchase history.

• Even if multiple products are paid for in a single order, it is counted as one purchase.

Even for the same user, the following cases are displayed as first-time purchases:

• For customer accounts, when it is the first purchase associated with the account ID 
• For guest accounts, when more than one year has passed since the last purchase 
• When a visitor makes a purchase after clearing cookies

If a customer makes 2 purchases during the selected date range, each is counted as first-time or repeat purchase accordingly.

Example: When the date range is 2025-07-01 to 2025-07-07

1. If a customer who has no prior purchase ihistory makes a purchase on 2025-07-02, it is counted as 1 first-time purchase.
2. If the same customer makes another purchase on 2025-07-03, it is counted as 1 repeat purchase.

Therefore, during this period, the purchases are counted as 1 first-time purchase and 1 repeat purchase.

View information about the top 3 products with the highest sales over the last 7 days.

For each product, the following data is displayed

• Product page views, Add-to-cart count, and Payment count over the last 7 days
• Sales for the last 7 days and the change amount compared to the previous period

View information about the top 3 products with the largest sales increase over the last 7 days.

• Product page views, Add-to-cart count, and Payment count over the last 7 days
• Sales for the last 7 days and the change amount compared to the previous period