Sales is a key menu for diagnosing your store's business performance from multiple angles.
From overall sales status to customer purchase journeys, payment methods, and demographics, gain clear insights for business growth through detailed data.
Sales overview
This provides information that gives you an at-a-glance view of your store's key sales performance and diagnoses your overall business status.
It shows the total sales generated during a specified period, along with the number of customers who actually made purchases (buyers), the total number of orders placed (purchases), and the total number of products sold (units sold).
| Metric | Description |
|---|---|
| Buyers | The number of visitors who made a payment.
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| Purchases | The number of orders with completed payments.
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| Units sold | The number of products with completed payments.
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| Sales | The total payment amount for orders with completed payments. Since refunded, canceled, or exchanged orders are included in sales based on the payment date, sales figures do not change even if an order is refunded, canceled, or exchanged after payment.
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| Comparison | The value of the reference metric from the previous same period. (Reference: Sales) |
| Change | The change between the reference value and comparison value.
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Purchase stage analysis
This provides information that analyzes the customer journey from viewing a product to completing a purchase, helping you identify where the most drop-offs occur.
Based on 5 purchase stages from product view to order completion (product view, order form, cart, payment, order complete), this provides key information about the number of customers reaching each stage (visits), the rate of progression to the next stage (conversion rate), and the number (exits) and rate (exit rate) of customers who left at each stage.
| Metric | Description |
|---|---|
| Purchase stage | The stages leading to product detail, cart, order form, and payment complete pages.
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| Visits | The number of times pages at each stage were accessed.
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| Conversion rate (%) | The percentage of visitors who moved from one stage to the next.
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| Exits | The number of times visitors left or navigated to unrelated pages without proceeding to the next stage.
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| Exit rate (%) | The percentage of visitors who did not proceed from one stage to the next.
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Per-visitor sales analysis
This provides information that analyzes your store's traffic revenue efficiency from multiple angles to evaluate the value of visits and purchase behavior.
It shows revenue per visit, which is the sales generated per visit, average order value per buyer, and revenue per page view, which represents the value of a single page visit.
| Metric | Description |
|---|---|
| Revenue per visit | Average sales per visitor.
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| Average order value | Average sales per buyer.
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| Revenue per page view | Average sales per page view.
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Payment method analysis
This provides information to help you understand which payment methods customers prefer, optimize your payment system, and improve customer payment convenience.
It breaks down the total sales for a specified period by external payment methods like credit cards, bank transfers, and simple payment services, as well as by internal store credit and reward point usage.
| Metric | Description |
|---|---|
| Cash sales | Sales from direct deposit orders with confirmed deposits. If you use the automatic deposit confirmation service via Store Management>Operations>Automatic Deposit Confirmation, those amounts are also included. |
| Credit card sales | Sales from credit card payments. |
| Store credit sales | Sales from payments using store credit. |
| Reward points sales | Sales from payments using reward points. |
| Bank transfer/Virtual account sales | Sales from real-time bank transfers and virtual account payments. Includes escrow bank transfer and escrow virtual account sales. |
| Simple payment sales | Sales from simple payment orders with confirmed deposits. This information is only available for domestic stores. |
| Mobile payment sales | Sales from mobile carrier payments. |
| Other sales | Sales from payment methods other than those listed above. |
Sales by age
This provides key information about how many customers made purchases in each age group (buyers), how many orders were placed (purchases), and the total sales amount (sales).
| Metric | Description |
|---|---|
| Age group | The age group of buyers.
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| Buyers | The number of visitors who made a payment.
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| Purchases | The number of orders with completed payments.
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| Sales | The total payment amount for orders with completed payments. Since refunded, canceled, or exchanged orders are included in sales based on the payment date, sales figures do not change even if an order is refunded, canceled, or exchanged after payment.
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Sales by region
Based on customer shipping addresses, this provides key information about how many customers made purchases in each region (province/metropolitan city), how many orders were placed (purchases), and the total sales amount (sales).
| Metric | Description |
|---|---|
| Region | Shows up to province/metropolitan city level based on shipping address. |
| Buyers | The number of visitors who made a payment.
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| Purchases | The number of orders with completed payments.
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| Sales | The total payment amount for orders with completed payments. Since refunded, canceled, or exchanged orders are included in sales based on the payment date, sales figures do not change even if an order is refunded, canceled, or exchanged after payment.
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