In Customers, you can view the multi-dimensional analysis of your store visitors' and buyers' behavior patterns, offering key data needed for strengthening customer relationships and developing targeted marketing strategies.
Gain deeper insights into your customers through detailed data on visitor inflow patterns, purchase behavior, and customer activity.
Customers menu structure
Visitor analysis
- Visitor overview: Total visitors, unique visitors, new visitors, returning visitors
- Visitor behavior analysis: Visit frequency, revisit interval, pageviews per visit
- Traffic distribution: Visitors by time/day, visitors by country
Buyer analysis
- Purchase overview: Purchase analysis, preferred price range, by time/day, visitors vs. buyers
- Purchase patterns: New/returning visitor purchases, first/repeat purchases, time to purchase/repurchase
- Customer analysis: New customers, customer/non-customer purchases
Visitor analysis
Visitor overview
Total visits
This provides the most fundamental information for measuring your store's activity level by understanding the overall traffic volume and visitor composition.
It shows the total number of visits during the specified period (total visits), how many of these were from new customers (first visits), and how many were from existing customers (return visits). You can track traffic changes through comparison values and changes.
| Metric | Description |
|---|---|
| Total visits | The number of visits to your store.
|
| First visits | The number of first-time visits to your store.
A visit is counted as a "first visit" if any of the following conditions apply:
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| Return visits | The number of visits from users who returned within 1 year of their previous visit.
Note: Even if the same user visits again, it is counted as a "first visit" and not included in return visits if:
|
| Comparison value | The value from the same period immediately before the reference metric. (Reference: Total visits) |
| Change | The difference between the reference value and comparison value.
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Unique visitors
This provides information for analyzing the true scale of traffic by identifying the actual number of customers who visited your store, rather than just session counts.
It shows the total number of visits during the specified period (total visits), the actual number of unique visitors excluding duplicates (unique visitors), and how many of these were return visits (return visits).
| Metric | Description |
|---|---|
| Total visits | The number of visits to your store.
|
| Unique visitors | The number of visitors excluding duplicates.
However, a new unique visitor is added if more than 1 year has passed since the last visit. |
| Return visits | The number of visits from users who returned within 1 year of their previous visit.
Note: Even if the same user visits again, it is counted as a "first visit" and not included in return visits if:
|
| Comparison value | The value from the same period immediately before the reference metric. (Reference: Unique visitors) |
| Change | The difference between the reference value and comparison value.
|
New visitors
This provides information for measuring marketing performance by understanding the scale of new customer acquisition.
It shows the number of genuinely new visitors with no visit history within 1 year (new visitors), and you can track new visitor trends through comparison values and changes.
| Metric | Description |
|---|---|
| New visitors | The number of first-time visits to your store.
A visit is counted as a "first visit" if any of the following conditions apply:
|
| Comparison value | The value from the same period immediately before the reference metric. (Reference: New visitors) |
| Change | The difference between the reference value and comparison value.
|
Returning visitors
This provides information for understanding customer loyalty and your store's appeal by analyzing how frequently existing customers return to your store.
It shows how many of the total visits were from existing customers (returning visitors) and their percentage (return rate), allowing you to track changes in customer loyalty through comparison values and changes.
| Metric | Description |
|---|---|
| Total visits | The number of visits to your store.
|
| Returning visitors | The number of visits from users with previous visit history who returned within 1 year.
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| Return rate | The percentage of returning visitors among all visitors.
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| Comparison value | The value from the same period immediately before the reference metric. (Reference: Returning visitors) |
| Change | The difference between the reference value and comparison value.
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Visitor behavior analysis
Analyzing by visit frequency
This provides information for understanding customer loyalty distribution by analyzing how frequently customers visit your store. It shows the actual number of customers (unique visitors) in each visit frequency range (1, 2, etc.) and their percentage of total unique visitors (percentage).
| Metric | Description |
|---|---|
| Visit frequency | The number of visits to your store.
|
| Unique visitors | The number of unique visitors for each visit frequency.
In the following cases, multiple visits by the same user are counted as 1 unique visitor:
However, a new unique visitor is added if more than 1 year has passed since the last visit. |
| Percentage (%) | Percentage = (Unique visitors per visit frequency / Total unique visitors) x 100 |
Returning visitors by interval
This provides information for understanding customers' revisit cycles and visiting habits by analyzing how long it takes for existing customers to return to your store. It shows the number of return visits for each revisit interval (within 1 day, 2-5 days, etc.) and their percentage of total return visits.
| Metric | Description |
|---|---|
| Revisit interval | The time elapsed before returning.
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| Visits | The number of visits from users who returned within 1 year of their previous visit.
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| Percentage (%) | The percentage of visits for each revisit interval compared to total visits.
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Pageviews per visit
This provides information for understanding customer interest and engagement per visit by analyzing how deeply customers explore your store during a single session. It shows the number of visits for each pageview range (1, 2-4, etc.) and their percentage of total visits.
| Metric | Description |
|---|---|
| Pageviews | The number of pages viewed during the visit. |
| Visits | The number of visitors for each pageview range. |
| Percentage (%) | The percentage of visits for each pageview range.
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Traffic distribution
Visitors by time of day
This provides information for identifying your store's peak times and traffic concentration periods by comparing daily and hourly visit patterns. It shows the number of visits for each date and time (visitors) and their percentage of the day's total visits.
| Metric | Description |
|---|---|
| Date and time | The hourly time slots for each day within the selected period. |
| Visitors | The number of visits to your store.
|
| Percentage (%) | The percentage of visitors at each date and time.
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Visitors by day of week
Based on visit traffic for the selected day of the week by period, this provides key information about the number of visits for each date within that day of the week (visitors) and their percentage of the week's total visits.
| Metric | Description |
|---|---|
| Date (yyyy-mm-dd) | The dates for each day of the week within the selected period. |
| Visitors | The number of visits to your store.
|
| Percentage (%) | The percentage of visitors on that day of the week.
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Average visits by hour
Based on your store's hourly traffic patterns, this provides key information about pageviews, total visits, unique visitors, first visits, and return visits for each hour (0-23).
| Metric | Description |
|---|---|
| Hour | Hours displayed from 0 to 23. |
| Pageviews | The number of pages viewed. Refreshing a page adds a new pageview. |
| Total visits | The number of visits to your store.
|
| Unique visitors | The number of visitors excluding duplicates.
However, a new unique visitor is added if more than 1 year has passed since the last visit. |
| First visits | The number of first-time visits to your store.
A visit is counted as a "first visit" if any of the following conditions apply:
|
| Return visits | The number of visits from users who returned within 1 year of their previous visit.
Note: Even if the same user visits again, it is counted as a "first visit" and not included in return visits if:
|
Average visits by day of week
Based on your store's day-of-week traffic patterns, this provides key information about pageviews, total visits, unique visitors, first visits, and return visits for each day of the week.
| Metric | Description |
|---|---|
| Day of week | Days displayed from Monday to Sunday. |
| Pageviews | The number of pages viewed.
|
| Total visits | The number of visits to your store.
|
| Unique visitors | The number of visitors excluding duplicates.
However, a new unique visitor is added if more than 1 year has passed since the last visit. |
| First visits | The number of first-time visits to your store.
A visit is counted as a "first visit" if any of the following conditions apply:
|
| Return visits | The number of visits from users who returned within 1 year of their previous visit.
Note: Even if the same user visits again, it is counted as a "first visit" and not included in return visits if:
|
Visitors by country
Based on your store's traffic distribution by country, this provides key information about the number of unique visitors, total visits, and pageviews from each country.
| Metric | Description |
|---|---|
| Country | Country information classified based on GeoIP. |
| Unique visitors | The number of visitors excluding duplicates.
However, a new unique visitor is added if more than 1 year has passed since the last visit. |
| Visitors | The number of visits to your store.
|
| Pageviews | The number of pages viewed.
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Buyer analysis
Purchase overview
Purchase analysis
This provides information for diagnosing your business's overall health and growth trends by analyzing core purchase performance over time.
It shows the number of unique visitors for each time period (hour/day/week/month), the total number of orders placed (purchases), and the total revenue from those orders (purchase amount).
You can analyze performance from multiple angles using the purchase conversion rate (purchase rate) and the purchase proportion relative to the total period (purchase percentage), and compare trends with previous periods using comparison values and changes.
| Metric | Description |
|---|---|
| Date/time (hour, day, week, month) | Displayed in hourly/daily/weekly/monthly units.
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| Purchase amount | The total payment amount for completed orders.
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| Unique visitors | The number of visitors excluding duplicates.
However, a new unique visitor is added if more than 1 year has passed since the last visit. |
| Purchases | The number of paid orders.
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| Purchase percentage | The percentage of total purchases for the period.
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| Purchase rate | The percentage of visitors who made a purchase.
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| Comparison value | The value from the same period immediately before the reference metric. (Reference: Purchases) |
| Change | The difference between the reference value and comparison value. |
Preferred price range
This provides information for developing product pricing strategies by analyzing which price ranges are most attractive to customers and contribute most to revenue.
For each price range (under 10,000 KRW, etc.), it shows how many times products were viewed (impressions), how many times they were added to cart (added to cart), and how many products were sold (products purchased).
You can also identify which price ranges play a key role through total revenue and percentage of total revenue for each price range.
| Metric | Description |
|---|---|
| Price range | Purchased products are categorized into 6 price ranges:
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| Impressions | The number of times product detail pages were viewed. Refreshing a page adds a new impression. |
| Added to cart | The number of times products were added to cart.
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| Products purchased | The number of products paid for.
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| Revenue | The total payment amount for completed orders.
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| Percentage | The percentage of revenue for each price range compared to total revenue.
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Average purchases by hour
This provides information for understanding which time periods are most effective for marketing activities and promotions by analyzing purchase patterns by hour.
For each hour (0-23), it shows the number of unique visitors, the number of orders placed (purchases), the total revenue from those orders (purchase amount), and the percentage of visitors who made purchases (purchase rate).
| Metric | Description |
|---|---|
| Hour | Hours displayed from 0 to 23. |
| Purchase amount | The total payment amount for completed orders during that hour. Since refunded, canceled, or exchanged orders are included in revenue based on payment date, revenue does not change even if an order is refunded, canceled, or exchanged after payment.
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| Unique visitors | The number of unique visitors during that hour. |
| Purchases | The number of paid orders during that hour.
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| Purchase rate | The percentage of unique visitors who made a purchase during that hour. Purchase rate = (Purchases / Unique visitors) x 100 |
Average purchases by day of week
This provides information for comparing weekend and weekday performance and developing day-specific promotion strategies by analyzing purchase patterns by day of week.
For each day of the week, it shows the number of unique visitors, the number of orders placed (purchases), the total revenue from those orders (purchase amount), and the percentage of visitors who made purchases (purchase rate).
| Metric | Description |
|---|---|
| Day of week | Days displayed from Monday to Sunday. |
| Purchase amount | The total payment amount for completed orders on that day. Since refunded, canceled, or exchanged orders are included in revenue based on payment date, revenue does not change even if an order is refunded, canceled, or exchanged after payment.
|
| Unique visitors | The number of unique visitors on that day. |
| Purchases | The number of paid orders on that day.
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| Purchase rate | The percentage of unique visitors who made a purchase on that day. Purchase rate = (Purchases / Unique visitors) x 100 |
Visitors vs. buyers
This provides information for evaluating your site's overall purchase conversion capability by comparing all visitors to those who actually made purchases.
For each time period (hour/day/week/month), it shows the number of visitors to your store (visitors), how many of them actually purchased products (buyers), the total number of orders they placed (purchases), and the percentage of visitors who made purchases (purchase rate).
| Metric | Description |
|---|---|
| Date/time | Visitors vs. buyers |
| Visitors | The number of visits to your store.
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| Buyers | The number of visitors who made a payment.
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| Purchases | The number of paid orders.
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| Purchase rate | The percentage of visitors who made a purchase.
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Purchase patterns
New visitor vs. returning visitor purchases
This provides information for comparing purchase performance between new and returning visitor groups.
For each group (new visitors and returning visitors), it shows total visits (first visits, return visits), purchases and purchase amount from each group, and purchase rate comparisons.
| Metric | Description |
|---|---|
| Date/time (hour, day, week, month) | Displayed in hourly, daily, weekly, or monthly units based on the selected period and display settings. |
| First visits | The number of first-time visits to your store.
A visit is counted as a "first visit" if any of the following conditions apply:
|
| Return visits | The number of visits from users who returned within 1 year of their previous visit.
Note: Even if the same user visits again, it is counted as a "first visit" and not included in return visits if:
|
| First visit purchases | The number of purchases made during first visits.
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| Return visit purchases | The number of purchases made by returning visitors within 1 year.
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| First visit purchase amount | The total amount purchased during first visits.
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| Return visit purchase amount | The total amount purchased by returning visitors within 1 year.
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| First visit purchase rate | The percentage of first-time visitors who made a purchase.
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| Return visit purchase rate | The percentage of returning visitors who made a purchase within 1 year.
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First purchase vs. repeat purchase analysis
This provides information for comparing purchase performance between first-time buyers and repeat buyers.
It shows the number of products purchased, number of purchases, and purchase amount for each group (first purchase and repeat purchase), and the repeat purchase rate shows how much of overall purchase performance comes from repeat purchases.
You can also check repeat purchase status for individual products through the product details view.
| Metric | Description |
|---|---|
| Date/time (hour, day, week, month) | Displayed in hourly, daily, weekly, or monthly units based on the selected period and display settings. |
| First purchase products | The number of products purchased by first-time buyers.
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| Repeat purchase products | The number of products purchased by repeat buyers.
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| Repeat purchase rate (by products) | The percentage of repeat purchases among total products purchased.
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| First purchases | The number of orders from first-time buyers.
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| Repeat purchases | The number of orders from customers with previous purchase history.
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| Repeat purchase rate (by orders) | The percentage of repeat purchases among total orders.
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| First purchase amount | The total payment amount from first-time buyers.
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| Repeat purchase amount | The total payment amount from repeat buyers.
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| Repeat purchase rate (by amount) | The percentage of repeat purchase amount among total purchase amount.
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| Product details | View first purchase, repeat purchase, and repeat purchase rate for individual products.
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Time to purchase
This provides information analyzing how long it takes customers to make a purchase after visiting.
It shows the number of orders (purchases) and revenue (purchase amount) for each time interval (under 15 minutes, 1-2 days, etc.).
| Metric | Description |
|---|---|
| Time to purchase after visit | The time elapsed from site visit to purchase completion.
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| Purchases | The number of paid orders for each time interval.
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| Purchase amount | The total payment amount for each time interval.
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Time to repeat purchase
This provides information for understanding customer purchase cycles and loyalty by analyzing how long it takes existing customers to make repeat purchases after revisiting.
It shows the number of repeat orders (purchases) and total revenue (purchase amount) for each time interval (within 1 hour, 1-2 days, etc.).
| Metric | Description |
|---|---|
| Time to repeat purchase after visit | The time elapsed from first purchase to next purchase on the site.
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| Purchases | The number of paid orders for each time interval.
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| Purchase amount | The total payment amount for repeat purchases completed within each time interval.
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Customer analysis
New customers
This provides information for understanding customer growth trends by tracking daily new customer signups. It shows the number of new customers (new customers) for each date and their percentage of total new customers (percentage).
| Metric | Description |
|---|---|
| Date | The date of customer signup. |
| New customers | The number of newly registered members. |
| Percentage | The percentage of new customers on each date compared to total new customers during the selected period.
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customer vs. non-customer purchases
This provides information for understanding customer contribution to store revenue by comparing daily purchase performance between members and non-members. It shows customer orders (customer purchases), customer revenue (customer purchase amount), non-customer orders (non-customer purchases), and non-customer revenue (non-customer purchase amount) for each date.
| Metric | Description |
|---|---|
| Date | Dates with customer purchases during the selected period. |
| Customer purchases | The number of orders placed while logged in as a customer.
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| Non-customer purchases | The number of orders placed as a non-customer.
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| customer purchase amount | The total payment amount from customer purchases.
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| Non-customer purchase amount | The total payment amount from non-customer purchases.
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