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YouTube Shopping

Cafe24 YouTube Shopping makes it easy to sell products from your store directly on YouTube. Customers can watch YouTube videos, browse featured products, and make purchases seamlessly. At the same time, you can easily manage orders, returns, and payments through the Cafe24 admin. 

This guide walks you through the entire process—from setting up your Google Merchant Center account and linking your YouTube channel to managing your product feed and scheduling product disclosures.

 

Service requirements 

To use YouTube Shopping, certain conditions must be met. If these are not fulfilled, your Merchant Center setup and product feed collection may not work properly.

 

At least one PG must be enabled

  • You must enable at least one PG (Payment Gateway) to use YouTube Shopping.
  • The payment method must be approved after application in order to proceed with the Merchant Center setup.

 

Product status must be set to For sale

  • Products to be linked to the YouTube Shopping feed must be set to For Sale in advance.
  • Products set to Not for sale will not be included in the feed. Please make sure to check the product status.

 

 

Note - Make sure you meet both requirements

  • To use this service, you must meet both the PG and product status requirements.
  • If either condition is not met, your Merchant Center setup and product feed collection will not proceed.

 

Setting up Google Merchant Center

Setting up Google Merchant Center is a key step in using the YouTube Shopping service. 
This process includes linking your Google account and setting up conversion tracking tags.

 

1. Linking your Google account

 

Info – Tips for linking your Google account

  • Use the Gmail account that you intend to use for YouTube Shopping when linking for the first time.
  • If you need to disconnect the account, click Remove all accounts and then reconnect.

 

2. Configuring Google Merchant Center

1) Google Merchant Center requirements

  • Contact information: Your contact details will be automatically filled in after signing in with your Google account.
  • SSL-protected domain: Check that your store domain is registered and has a valid SSL certificate.
  • Terms of Use and Refund Policy: Select I confirm that I have added a Terms of Use and Refund Policy to my store.
  • Payment methods: Select Payment gateway verified for this store.

 

2) Google Merchant Center account

  • Click Create new to agree to the Merchant Center terms and automatically create and link your Google Merchant Center account.
  • If you already have a Merchant Center account, it will be displayed automatically. Click Link to connect it.

 

3) Claim website URL

  • Select the domain registered to your store.
  • After completing the website URL claim, you can click Edit to update the linked domain URL.

 

4) Product feed settings

  • Country/Region of sale: Click Select to choose your country or region of sale.
  • Shipping settings: Apply the same shipping fee settings from your store to your Merchant Center account.
  • Google product categories: Match your store’s product categories with the appropriate Google product categories.

 

5) Conversion tag settings

  • Turn on Track conversion actions and click Save.
  • In the popup window for conversion tracking tag agreement, accept the terms and then click Confirm to complete the setup.

 

Linking your YouTube channel

To use YouTube Shopping, your channel must meet certain eligibility requirements, including enrollment in the YouTube Partner Program (YPP).

 

Note – YouTube Shopping eligibility requirements

  • You must be enrolled in the YouTube Partner Program (YPP).
  • Your channel must meet YPP subscriber requirements or be an official artist channel.
  • Your channel's audience setting must not be set as Made for kids.
  • Your channel must not have any Community Guidelines strikes related to hate speech.

 

Setting up YouTube Shopping in Cafe24

  1. Go to Marketing channels>YouTube Shopping>YouTube channel linking.
  2. Confirm that your YouTube channel meets the eligibility requirements for YouTube Shopping, then click Continue.
  3. Review and agree to the YouTube Merchant Terms and Cafe24 YouTube Shopping Terms.
  4. Click Sign in with YouTube and select the YouTube channel you want to link.
  5. After completing the setup, click Go to YouTube Shopping to start managing your channel.
 

Info – Checklist for channel linking 

  • If the channel you want to link does not appear, check if you have Owner or Manager permissions for that channel.
  • To verify whether your product feed is connected, go to YouTube Studio>Earn>Shopping.

 

Managing product feed

Once you complete the Merchant Center setup, all products added to your store will be submitted to Google Merchant Center. Approved products can be tagged and sold on your YouTube channel.

 

Using product feed list

  • Go to Marketing channels>YouTube Shopping>Product feed.
  • Check product details, approval status, and the reasons for disapproval or auto-exclusion from feed submission.
  • Approval status is determined by a Google Merchant Center review, which typically takes 5–10 days.
 

Info – Tips for using search filters

  • You can search by product name, product number, or product code.
  • Use commas (,) to search multiple product numbers or codes at once.
  • You can also filter by main product categories.

 

Fixing auto-excluded products  

If your product does not meet Google requirements, it will be automatically excluded from feed submission.

  1. Search for the product marked as Automatically excluded.
  2. Review the reason for exclusion in the product feed list.
  3. Click the product name to open the Edit product popup.
  4. Update the information as needed and click Save to apply the changes.
 

Note – Avoiding auto-exclusion

  • Enter accurate product name, category, image, and brand information.
  • Avoid using terms like Personal Payment or Custom-made for you in product names.
  • Set the display status to On display and the product status to For sale.
  • Make sure the price (or discounted price) is set to at least 1.

 

Fixing disapproved products 

Products disapproved during the Google Merchant Center review must be revised to comply with Google’s policies before they can be approved.

  1. Search for the disapproved product.
  2. Review the reason for disapproval.
  3. Update the product details to ensure they meet Google's policy requirements.

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